دور بحوث التسويق في تحقيق رضا المستهليك (دارسة حالة : مجموعة دال الغذائية 2011-2021م)

Show simple item record

dc.contributor.author المنصور, عثمان أحمد حسن
dc.date.accessioned 2022-03-28T07:00:47Z
dc.date.available 2022-03-28T07:00:47Z
dc.date.issued 2021
dc.identifier.uri http://hdl.handle.net/123456789/1239
dc.description.abstract Abstract This study dealt with the role of marketing research in achieving consumer satisfaction (case study of Dal Food Group). The problem of the study was represented in the following main question: What is the role of marketing research in achieving consumer satisfaction with Dal Food Group? Several questions branched from this main question. The study aimed to test the correlation between marketing research and consumer satisfaction with the Dal Food Group. The main hypothesis was represented in the following statement: There is a statistically significant relationship between marketing research and achieving consumer satisfaction with the Dal food group. The study followed the historical, descriptive and analytical method and relied on the case study. The study reached a set of results, the most important of which are: Market research contributes to achieving consumer satisfaction in the Dal Food Group, and this result was approved by %49. Pricing in achieving consumer satisfaction with Dal Food Group, and this result was approved by %89. Among the recommendations of the study: The group should benefit from pricing research in pricing products at the appropriate price for the group and the consumer. Including the company, the company must inform consumers of the advantages of its product, with bearing in mind, to tell them what can makes them buy the product, and not to tell them about some of the features of the product in order to surprise them; This makes them more satisfied with the product; Because they will find its advantages greater than their expectations, but the company should not over-hiding the advantages of the product; Because if it hides a lot of the features of the product, it will get the satisfaction of the one who buys, but a large number of those who have not tried the product will refrain from buying it, there is a fine line in balancing the two things. en_US
dc.language.iso other en_US
dc.publisher محمد مصطفى أبو حجل en_US
dc.subject بحوث التسويق en_US
dc.subject نظم المعلومات التسويقية en_US
dc.subject مراحل تصميم البحث en_US
dc.subject رضا المستهلك en_US
dc.subject اسواق المستهلك النهائية en_US
dc.title دور بحوث التسويق في تحقيق رضا المستهليك (دارسة حالة : مجموعة دال الغذائية 2011-2021م) en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account